A digital event is also analog. After all, you are on site, personally. If you have guests in the studio, they have actual needs as well. And the viewers on their screens are real people too, just somewhere else. The challenge lies in connecting these worlds. Because your content, your messages should inspire everyone.
As we see it, a digital event is not just a substitute for cancelled live presentations. It is not a necessary evil - we do it because it offers real opportunity. The starting point may be different, but the possibilities are diverse.
Even if professional equipment lays the foundation - the implementation is still carried out by people: you and us. Therefore, our motto is: "Every development stage of digitization increases the value of the personal encounter."
This Hawaiian proverb sums it up. Do it right. You bring in your message, we bring in our experience. A good concept and the right dramaturgy are fun and convincing.
Of course, there is a lot to consider. And we do. Two examples of where dangers might lurk and what we can do about it:
Example 1:
Wow, this online event is lengthy ... I actually still have to .... Ok, I'm switching off. Nobody will notice.‘
Solution:
We design relevant, exciting and, above all, precise content, send it in appetizing bites and as entertaining as possible.
Example 2:
I don't get it ... I had imagined it differently. Who is that anyway?’
Solution:
A specific target group definition, a presentation by likeable or even familiar faces and the inclusion of all participants through a variety of interaction options makes it easier for everyone. This way your event will be fondly remembered.
